The Art of Sales for Independent Retailers (and their staff) – With Ian Retallick

A two-day masterclass where owners and employees will learn practical tried and tested selling skills to help increase sales turnover.

When you last bought a product or service, did you rationalize that purchase, or was it more of an emotional decision? You may be surprised to learn that the vast majority of people when making a purchase decision, buy on emotion and then later rationalize their decision with logic.

Knowing the psychological reasons behind your customers decision to purchase your products or services is vital if you want to increase sales and create a loyal customer base.

The first step to successful selling is to know your audience. Who are you selling to? What keeps them up at night, where does their pain lie, and how does what you offer help to alleviate that stress and pain? When you know and understand the mind of your customer you are in an ideal position to help them purchase products that will help solve their problems.

When your customers sense that you understand their problems, they feel validated, understood, and cared for. You and your sales staff become more effective which results in more conversions and gives you a distinct advantage over your competition.

When you address your customers fears they are more likely to buy from you because they are more afraid of what they could possibly lose, if they don’t buy from you.

Please click here to find out more about our next Sales for Independent Retailers masterclass.