The Complete Course

Five Soft Assets

Five Soft Assets is a 4 week course that has been designed to help retailers to attract a steady flow of customers. 

It has been said that “income follows assets”

So if you want to increase your income then you need to acquire more assets. There is a powerful source of income that is often overlooked and this is the power of soft assets. The five main types of soft assets are listed below. 

Please contact us for a free one-hour consultation 

As you implement the Five Soft Assets into your business you will experience increased:


When you identify and clearly communicate your value customers trust you with their problems and seek your advice.


You become more credible and customers are more willing to buy from you than your competitors.


Customers understand and appreciate your value and will pay you a fair price for your expertise.

Specialist Retailers is proud to support Caring Hands. The charity distributes free meals, food parcels, toiletry packs, bedding, clothing to the homeless or those from under-privileged backgrounds.

Caring Hands, Bewdley Street, Evesham, Worcestershire, WR11 4AD. Registered charity number 1167237.