Independent Retailers are facing their biggest challenge since the rise of the National Chains in the 1930’s.
Today, giant online retailers and national chain stores have an insatiable need to gobble up market share on an unprecedented level. In the meantime, smaller bricks-and-mortar retailers have become convenient showrooms for the internet giants, where customers can view and handle the products, seek the expertise of the staff, and then buy the exact same product online for a fraction of the cost.
With higher overheads and fewer resources, how can you compete, thrive and build a prosperous business?
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
“When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly.” -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Marketing Manager
You don′t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book – and 30 days.
Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.
How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans.
The international bestseller now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite.
While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ‘next big thing.’
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you’ll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business.
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye–opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Are you someone who wants to get ahead in your career or business? Perhaps you’re looking for a new job or want a promotion. Maybe you’re starting a business or want to grow your company. You might be going for interviews, pitching for a job or contract, getting new clients and keeping existing customers.
However you want to get on at work, people buy people…but what they’re really buying is your personal brand. Your brand lets people know who you are and what you bring to the table and most importantly, how you’re different from everyone else out there.
Your online presence matters more than ever in today’s global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform.
Long’s book provides a comprehensive view of personal branding using LinkedIn’s profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of “How To” advice links that are available on a companion website. The website provides many resource pages and links related to each chapter.
In THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Stephen R. Covey presents a holistic, integrated, principle-centred approach for solving personal and professional problems.
With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty and human dignity – principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.
‘Fundamentals are the key to success. Stephen Covey is the master of them. Buy his book, but most importantly, use it!’ – Anthony Robbins, author of UNLIMITED POWER.
In THE 7 HABITS OF HIGHLY EFFECTIVE The judges found Futureproof to be a highly readable, well presented, clearly structured bssook that covers an impressive range of disruptive technologies.
They described the book as ‘a skilful blend of the softer stuff around mindset and behaviours with the more functional aspects of 12 disruptive forces’.
The Money Chimp is a UK#1 best ranked, best seller written for 18-25s – Millenials – on managing money. Millenials spend 130% of their income on average and owe £8.3BN in credit card debt.
The good news is The Money Chimp helps readers of any age spend less, save more and get out of debt faster. Based on extensive research and road tested for effectiveness in workshops, The Money Chimp explains the top five money habits and five money skills that you need to know to get your finances under control.
- Explode the myth that you need to earn a high income to become rich
- Challenge the belief that your house is an asset
- Show parents why they can’t rely on the school system to teach their kids about money
- Define once and for all an asset and a liability
- Teach you what to teach your kids about money for their future financial success
Author Paul O’Mahony is a social media expert, entrepreneur, author, and public speaker specializing in digital marketing, mind-set and wealth management. He has been a columnist for the Sunday Independent and Examiner newspapers.
With nine years of experience working for a US multinational corporation, Paul set up his first company in 2010.
This company was formed after having phenomenal individual success in generating income from a variety of social networks. For example, on only his second day attempting to sell using Twitter, he made his first two online sales and had 30,000 followers in just one month.
Paul is a highly sought-after, international speaker for his unique insights into mind-set and social media digital marketing. This allows him to provide a perspective that provides outstanding clarity to his audiences with clear, actionable takeaways. Paul will teach you cutting-edge techniques in mastering social media to optimize how you, or your business, can make the absolute most out of the social media phenomenon.
Acres of Diamonds Russell H. Conwell Not only one of the greatest models of effective speech ever delivered, but it also contains the philosophy of a lifetime. We are delighted to publish this classic book as part of our extensive Classic Library collection. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public.
The aim of our publishing program is to facilitate rapid access to this vast reservoir of literature, and our view is that this is a significant literary work, which deserves to be brought back into print after many decades. The contents of the vast majority of titles in the Classic Library have been scanned from the original works.
To ensure a high quality product, each title has been meticulously hand curated by our staff. Our philosophy has been guided by a desire to provide the reader with a book that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic work, and that for you it becomes an enriching experience.
Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.
Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?
In business, it doesn’t matter what you do, it matters WHY you do it.
Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way – they all started with why.
Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?
Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.
In Ted Talks Chris Anderson, head of TED, reveals the inside secrets of how to give a first-class presentation.
Where books like Talk Like TED and TED Talks Storytelling whetted the appetite, here is the official TED guide to public speaking from the man who put TED talks on the world’s stage.
‘Nobody in the world better understands the art and science of public speaking than Chris Anderson. He is absolutely the best person to have written this book’ Elizabeth Gilbert.
FULLY REVISED EDITION with over 10,000 words of new content. Every industry revolves around Key People of Influence. Their names come up in conversation. They attract opportunities.
They earn more money. Many people think it takes decades of hard work, academic qualifications and a generous measure of good luck to become a Key Person of Influence.
This book shows you that there is a five-step strategy for fast-tracking your way to the inner circle of the industry you love. Your ability to succeed depends on your ability to influence. Start now by reading this book.
Have you ever queued for a restaurant? Pre–ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six–month waiting list? There are people who don′t chase clients, clients chase them.
In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action?
In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don’t perform this way.
Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off. This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact. It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.
What are you afraid of? Public speaking; asserting yourself; making decisions; being alone; intimacy; changing jobs; interviews; going back to school; ageing; ill health; driving; dating; ending a relationship; losing a loved one; becoming a parent; leaving home, failure, believing in yourself…
Internationally renowned author Susan Jeffers has helped millions of people overcome their fears and heal the pain in their lives with her simple but profound advice. Whatever your anxieties, Feel The Fear And Do It Anyway® will give you the insight and tools to vastly improve your ability to handle any given situation. You will learn to live your life the way you want – so you can move from a place of pain, paralysis, depression and indecision to one of power, energy, enthusiasm and action.
An empowering and life-affirming book, Feel the Fear and Do It Anyway will help you triumph over your fears and move forward with your life.
Stephen R. Covey’s First Things First is the gold standard for time management books. His principle-centered approach for prioritizing gives you time management tips that enable you to make changes and sacrifices needed in order to obtain happiness, and retain a feeling of security.
First Things First: The Interactive Edition takes Dr. Covey’s philosophy and remasters the entire text to include:
- Easy to understand infographics
- and more
Double and triple your sales-in any market.
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.
It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
Gene Kranz was present at the creation of America’s manned space program and was a key player in it for three decades. As a flight director in NASA’s Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond.
He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race. He helped to launch Alan Shepard and John Glenn, then assumed the flight director’s role in the Gemini program, which he guided to fruition. With his teammates, he accepted the challenge to carry out President John F. Kennedy’s commitment to land a man on the moon before the end of the 1960s.Kranz was flight director for both Apollo 11, the mission in which Neil Armstrong fulfilled President Kennedy’s pledge, and Apollo 13. He headed the Tiger Team that had to figure out how to bring the three Apollo 13 astronauts safely back to Earth. (In the film Apollo 13, Kranz was played by the actor Ed Harris, who earned an Academy Award nomination for his performance.)
In Failure Is Not an Option, Gene Kranz recounts these thrilling historic events and offers new information about the famous flights. What appeared as nearly flawless missions to the moon were, in fact, a series of hair-raising near misses. When the space technology failed, as it sometimes did, the controllers’ only recourse was to rely on their skills and those of their teammates.
Kranz takes us inside Mission Control and introduces us to some of the whiz kids-still in their twenties, only a few years out of college-who had to figure it all out as they went along, creating a great and daring enterprise. He reveals behind-the-scenes details to demonstrate the leadership, discipline, trust, and teamwork that made the space program a success.Finally, Kranz reflects on what has happened to the space program and offers his own bold suggestions about what we ought to be doing in space now.This is a fascinating firsthand account written by a veteran mission controller of one of America’s greatest achievements.