Five Soft Assets
Your Key to Attracting a Steady
Flow of Great Customers
Our Purpose: To Clearly Identify and Communicate Your Value to your customers so you get paid well for your expertise.
Why do some retailers generate twice as much turnover with the same resources and opportunities as their nearest competitors?
“My Dad was in retail all his life and was well known for turning failing stores into successful outlets. But, when he went into his own business he really struggled. I have often wondered what happened. Did he suddenly lose all his skills when he became an independent retailer? Of course not. I believe that the major reason for his struggle was that he was unable to communicate his value to his customer base.
The key to communicating your value is to develop or create soft assets that can be sold for a profit or that directs traffic to your core products. A soft asset is defined as anything that is unique to your business and will continue to add value even if you left the business.
I created my Five Soft Assets Methodology to help independent retailers identify and communicate their true value to their customers.”
Ian Retallick, founder of Specialist Retailers, author of David & Goliath, How Independent Retailers Can Take on the Giants and Win.
Let’s take a look at the three dominant problems for independent retailers…